The Try Guys say their subscription strategy is working
Comment,YouTube creators The Try Guys claim they’re on-track to reach profitability, with subscriptions to their three-month-old, ad-free service 2nd Try now accounting for 20% of the company’s revenue.,Those numbers mean The Try Guys, known for testing out different experiences, remain reliant on other revenue streams, including YouTube advertising. But in an interview with CNBC, co-founder Zach Kornfeld said the service is exceeding expectations and they aim for it to become their biggest source of money.,The development follows a rough couple of years for The Try Guys, after one of its co-founders was caught having an affair with an employee, damaging the group’s relationship with advertisers.,“We got to a point where it cost more money for us to make the shows our audience loved than we got in from YouTube,” Kornfeld told CNBC. ,Another group of popular YouTubers launched a separate subscription service, Watcher Entertainment, earlier this year, provoking fan backlash over plans to limit the amount of episodes released for free.